Following the rise in the advent of “at-home devices”, Environ is proud to introduce the new Focus Care™ Skin Tech+ Electro-Sonic DF Mobile Skincare Device, a revolutionary handheld device designed to make a lasting difference to the skin’s overall appearance.

“As part of my personal mission to futureproof skin around the globe, I wanted people to be able to harness the power of Environ’s DF Technology from the comfort of their home and support their Environ Professional Facial Treatments.” Dr Des Fernandes, Environ Founder and Scientific Director.

WHY CONSUMERS WILL CHOOSE THE NEW FOCUS CARE™ SKIN TECH+ ELECTROSONIC DF MOBILE SKINCARE DEVICE: The dual electro-sonic technology of the DF Mobile helps to deliver more of the essential nutrients the skin needs to where it needs them most, resulting in improved skin health and wellness as well as a noticeably improved complexion, texture and radiance.

WHY STOCK THE NEW FOCUS CARE™ SKIN TECH+ ELECTRO-SONIC DF MOBILE SKINCARE DEVICE: Consumer demand for “at-home devices” is at an all-time high. If your clients have experienced and seen the benefits of Environ Professional Facial Treatments, they will love the convenience of supporting those treatments at home. The combination of Environ Professional Facial Treatments together with at-home treatments, using the DF Mobile and targeted Focus Care serums, will allow your clients to experience their skins #RebornBeautiful in a shorter timeframe.

By encouraging your clients to combine the world’s most innovative DF Technology in your Professional Skin Centre as well as at home with the DF Mobile device you will increase your Skin Centre revenue and profit with the increased weight of purchase as well as increase client loyalty as greater results are achieved more effectively and quickly.

WHAT PRODUCTS CAN THE DF MOBILE DEVICE BE USED WITH? The DF Mobile device should only be used with recommended Environ products that are based on trials. It is important to remember that iontophoresis is an electrical current and that the device needs effective conduction for the treatment to work. Therefore, the device should be used with products that are water-based and able to conduct electricity effectively, for example, a gel and not a cream or oil.

Focus Care Youth+

• Peptide Enriched Frown Serum + DF Mobile device on program 1 = Reduce appearance of frown lines

Focus Care Youth+

• Tri-Peptide Complex Avance Elixir + DF Mobile device on program 1 = For youthful-looking skin Focus

Care Youth+

• Concentrated Retinol Serum 1-2 + DF Mobile device on program 1 = For an overall improved skin appearance

Focus Care Moisture+

• HA Intensive Hydrating Serum + DF Mobile device on program 1 = For plumper, smoother looking skin

Focus Care Comfort+

• Vita-Enriched Colostrum Gel + DF Mobile device on program 3 = For comforted feeling skin Body

Range Body

• Profile + DF Mobile device on program 1 = For firmer, smoother looking skin

As you would already know, vitamin A is the only scientifically known element that keeps skin healthy and combats the visible signs of ageing. Your clients are curious and involved with their skin care treatments and have a world of information at their fingertips. Delight them with something new about vitamin A.

1. Vitamin A belongs to a family of organic chemicals called Retinoids. Retinoids occur naturally in the human body and are closely linked to the chemistry of vision in the retina of the eye.

2. Vitamin A promotes a healthy skin thickness resulting in a smoother appearance and texture.

3. Vitamin A can normalise how a skin cell functions and can influence its behaviour to act more youthfully.

4. Vitamin A encourages the synthesis of healthy collagen and elastin for a firmer looking skin.

5. Supplements may help replenish lost vitamin A but not as effectively as topical application to the skin.

6. Temporary sensitivities are a sign your client’s skin is vitamin A deficient.

7. Absorbs UV energy and is a natural sunscreen. The more vitamin A the more protection.

8. Levels in the skin are naturally depleted by sun exposure, almost 90% of vitamin A can be destroyed by one day of sun tanning.

9. Receptors in your client’s skin need to be restored after years of sun exposure to efficiently absorbs vitamin A.

10. The Environ STEP-UP SYSTEM was designed to help the skin gradually become more comfortable with increased levels of vitamin A over time.

First cab off the rank was JT Foxx, a wealth coach who believes there are four main factors in becoming a successful entrepreneur. These include branding, marketing, relationships and coaching. 

JT began to elaborate on how he measures success for his business and went on to explain that success means different things to many different people for many different reasons. People have different values and different cultures, which creates different perceptions of success. This can be very humbling.

Key Learning: Define what success looks like for your business and how you measure it.

Next to the stage was Gary Veynerchuck who is not only a very successful entrepreneur but my go-to inspiration whenever I want to learn a new skill in the ever changing digital world. Gary made a comment that really struck a chord with me: “if you OUT CARE everybody else, your business can be humanised. People bond with people not large corporations”. This is very applicable to the beauty industry because people are more likely to return to your business based on how you made them feel, not what special offers you had. Gary also recommended that you allocate 65-75% of your marketing budget in 2018 to Facebook and Instagram advertising.

Key Learning: Care about your clients and their results and retain clients for life. 

Up next was the inspiring and insightful Jodie Fox, co-founder of the very successful online store Shoes of Prey. A lawyer by trade, Jodie moved into advertising and was hunting for something new – she wanted to change the way women shopped for shoes. 

Jodie shared some of her most successful sales tips which were about coming back to basics. For example you should show your customers how your product/service will make their life easier and how it will benefit their life.

Additionally, Jodie encouraged everyone to be passionate about the business path they chose because passion will make it easier to overcome obstacles. Understanding your why is vital to a successful business. You need a WHY. Why are you putting yourself through this?

Key Learning: Remember, simple sales techniques are a great starting point followed by understanding your why.

The final speaker was Janine Allis, Boost Juice Founder & Shark Tank Mentor. She spoke a lot about customer service and said “you have to love your customer; unhappy customers are your greatest source of learning” and “if you don’t like people, don’t be in the customer business, you have to love your customer no matter what you do”. There are no truer words to run a business by. 

Key Learning: Learn from unhappy customers and allow this to improve your business.

Amanda’s Top Learnings from Business Squared 2017:

1. Create Genuine Conversation on Social Media 

If we’ve heard it once, we’ve heard it a thousand times, 2018 will be all about social media. But in 2018 social media needs to focus on being more social, friendly, personal and human - not so much about selling. Next time you update your status think about your personal Facebook page – would you try and sell to your friends? The reason your clients come back to you is because they like YOU and they like the social aspect of their visits. Create more informal, engaging content mixed with business.

2. Create Relationships with your Customers

Be passionate about what you do and care about your clients. People have so many options available to them at the moment however when they feel appreciated they are more likely to be loyal, life-long customers.

3. Incorporate Video

Share videos on your social media platforms with your customers so they can get to know you more. This is especially valuable when it comes to attracting like-minded clients as people like to do business with people they like. Videos also tend to gain more engagement than photos or text posts.

4. Create a Conversation with Instagram

If anyone starts to follow you on Instagram that you think could be a potential customer make sure you send a personal message introducing yourself and your salon and let them know you are happy to help with any questions.

Do you colour check your clients foundation or offer new ways to change up their makeup look based on the season? Your client's wardrobe and skin isn't the same all year round, that’s why it's so important to offer a service that encourages them to book a seasonal colour match at the beginning of each new season.

It’s time to start pre-empting your client’s needs to help keep their skin on track. Here are some ideas that you can promote each season to keep your clients skin looking the best it can be. Spotlight these products each season.

Summer

Your clients may need to add warmth and a dash of ‘fake’ sun to their complexion which can be achieved by going up a foundation shade or adding a bronzer. The other makeup issue that crops up during the summer months is shine from the heat and humidity. Showing your clients how to use a mattifying finishing power can solve their issue instantly.

Autumn

Our skin changes and our sun-kissed complexion starts to fade. Re-colour matching can be a case of stripping back the bronzer and mixing a summer and winter shade while we transition to the cooler months. Adding in an organic antioxidant boost like our Hydration Sprays and teaching your clients how to contour their face using their summer bronzer or our NEW GreatShape Contour Kit can be a simple way to switch from summer to autumn with minimal fuss.

Winter

Your clients will be reaching for their lightest shade of foundation and ramping up their makeup look to add life and definition to their features. Teach your clients how to use a cream blush, contour kit or a shimmer bronzer to give their complexion a flawless finish instead of a washed out, dulllooking skin, often associated with winter skin. A darker lip colour, smoky eye and beautifully defined brows are always in season during the cooler months. Products that nurture, hydrate and contribute to skin health will benefit every client and that's why jane iredale is the makeup your clients need to be wearing all year round to ensure their skin is glowing.

Spring

Spring is all about colour. As your client’s wardrobe evolves to match the warm spring weather, they’ll be reaching for their bright lip shade and softer eye shadow with a dash of bronzer. Spring is the perfect season to brighten their look with a few key products in a new shade to update their look to this year’s hot new shades.

To give your clients a personalised makeup experience, consider adding an express seasonal colour match offer to your treatment menu. At the beginning of each season, promote your seasonal colour matching service. Offer a 15 minute consultation and you can charge a minimal fee, redeemable on product. Then go for gold, make sure you use at least 5-10 products including brushes to get the best result and a lovely product order for your efforts.

The following statement can be used on your treatment menu to entice clients: "Let us show you how to achieve a fresh makeup update this season. We’ll help you find the perfect foundation package and makeup shades that suit your skin tone, lifestyle and features so that you look your best every day. Express seasonal colour matching fee is redeemable on product purchased on the day."

Merchandising in the broadest sense, is the activity of displaying and arranging products and props to promote the products and services you sell in your salon or clinic. In a salon or clinic setting, visual display merchandising can include window displays, shelf signage, samples and giveaways, in-store demonstrations, well stocked shelves and spotlighting promotional items. Below are our top tips for executing your visual merchandise like a pro.

Merchandising Dos:

• Start with a goal

Know your objective. Do you need to move limited stock, introduce a new category, provide samples, explain or educate?

• Create seasonal displays

Use the seasons as your prop or starting point when developing a display

• Connect with the senses

Create visual displays that stimulate a client’s interest in a product or brand by igniting the senses - sight, sound, smell, taste and touch.

• Make it interactive

Give your clients a tactile experience with the help of iPads or laptops.

• Create Viewpoint Movement

Create a powerful display using the six viewpoints (space, story, time, emotion, movement and shape) to help influence the viewpoint of the consumer.

• Focus on the consumer ‘importance’

Consumers like to be part of the decision so include a way for self-selection.

• Make it easy

The easier it is for people to understand and purchase, the more sales you will make.

• Don’t leave people guessing

Display a price list or include it on the products to help people make a decision.

• In-store signage

Use marketing collateral to create a first and lasting impression in high traffic areas such as treatment rooms, waiting rooms and even window displays.

Merchandising Don’ts

• Don’t create busy displays

It overwhelms people and they walk away.

• Don’t display excess stock

People won’t be able to see past the clutter. Keep it clean, clear and simple.

• Don’t turn the lights off

Keep focus lights on the displays for after-hours passers-by.

• Don’t block walkways

Allow room for people to walk around the displays.

• Don’t assume

Never assume someone knows how to use a product, people want to feel smart and well informed when they make a purchase. Give them all the information they need.

• Don’t make your own brand

Stick to the brand guidelines of the products you sell when creating any marketing collateral not provided by them.

• Don’t be too wordy

People don’t read. Keep words simple and minimal. For example ‘Save’, ‘Free’, ‘Healthy’, ‘Multi’ and ‘Quick’.

Proving it’s never too late to start a business and follow your dreams, Katrina Peacock set up her own clinic at age 38 to help clients suffering from product sensitivity. We had the pleasure of discussing the growth and point of difference associated with her clinic, E-Sab Skin Clinic.

Q. When and why did you establish E-Sab Skin Clinic?

A. E-sab Skin Clinic was established 15 years ago when I was 38 years old. I had been involved in aesthetics for many years and my children were at an age where I felt I could commit to running a business full time. It was a time when skin care ingredients finally had some science to back up their inclusion in formulations and then I discovered Environ a company where beauty and science were not mutually exclusive.

Q. What is your area of expertise and how did you develop this?

A. Given my own history of product sensitivity, chin acne, pregnancy melasma and eczema flare-ups, I naturally gravitate toward the more complex, compromised sensitive skin types. I understand their frustration and can empathise with the struggle of dealing with the heat, uncomfortable nerve sensations and periodic breakouts.

Q. Why is it important to your business to establish a library of client case studies?

A. 10 years ago we decided to invest in a siascope so that we would be able assess and document objectively the
progress of our client’s treatment plans. The siascope images are vascular damage at 2mm, pigment at the
epidermal/dermal junction and an overall sun damage view. 

From a practical point of view many of the positive responses that occur in the skin when starting with Environ
skin care take periods of months and it is impossible to recall the exact circumstances of any one skin without this extensive documentation.

We also use the documentation and images to form our individual treatment protocols. We know that as skin age it is affected in a myriad of ways both intrinsically and extrinsically.

Extrinsically many things contribute to the health of the skin and it is often what we miss that is important. For
example, I was treating a woman in her early twenties for acne. Unfortunately, her acne though somewhat better, persisted after three months. Her review appointment revealed chronic inflammation at a vascular level. Though her barrier was intact. Upon questioning, it was discovered that she had recently taken up distance swimming and was spending hours in a chlorinated pool several times per week compromising her barrier function for several hours at a
time. A simple barrier cream for use in the pool changed the course of this clients’ condition.

Q. Can you share with us your most successful client case study?

A. At this point I should disclose that Lynn’s presentation was so severe that I commenced her treatment after consulting the Environ medical director and with the permission of her Doctor.

1. Initial presentation

The client presented with the most severe form of Lupus that I have ever seen. The skin had no barrier function, was red, inflamed with papules and multiple pinhead pustules, open comedones and hundreds of milia. It was thickened, tanned and she sweated profusely.The client had no skin routine or sunblock but daily used a topical corticosteroid prescribed by her Dermatologist. The condition had persisted for seven years and was becoming worse with time.

2. Diagnosis

Client had been diagnosed with Lupus (SLE) seven years prior by her Dermatologist.

3. Skincare Prescription

AVST Pre-Cleansing Oil and Mild Cleansing Lotion, Hydrating Clay Masque, Intensive Antioxidant Gel, C-Quence Serum 1, C-Quence Crème and Colostrum Gel.

4. In-Clinic Treatments

DF iontophoresis progressing from treatment gel and colostrum to retinol over the course of 12 weeks.

5. Outcome – duration

During the initial 3 months of weekly treatment she could cut back and finally discontinue the use of her steroid crème as the condition went into remission. It is important to understand that Lupus can never be cured. And a further two years of monthly treatments to address the chronic sun damage

6. Before and After photos

Q. How does Environ factor into a successful skin transformation?

A. I simply cannot transform any skin without Vitamin A – and adequate sun protection. But not just any vitamin
A, for example, it would be entirely possible to repair the waterproofing capabilities of a mature, dry sun damaged skin with long term use of prescription tretinoin. But would the client comply? Most likely, at the first response they would discontinue the treatment. In fact, this happensoften. But with an approach of starting low and going slow with retinyl palmitate or proprionate, not only will the skin improve and remain comfortable but the client will be happy. Having many forms and strengths of vitamin A increases the range of skin conditions that you can successfully treat.

Q. Your Christmas tree is always a client favourite – can you share with us how this concept contributes to your Holiday Season success?

A. Christmas is my client’s favourite time of year. In business, I have never believed in discounting our services
or product offering. In fact all year I squirrel away luxury samples and full-size products to give away from our gift giving tree. Anyone who purchases a service, large or small gets to choose a gift from my tree during the month of December. Some prizes are products and come with a how-to lesson or treatment. Others are full service treatments we want to promote and 2 lucky clients get to win a package of treatments worth $1,500. All gifts come with a review appointment and siascope imaging in January. I find January is an excellent time to review your clients concerns and this promotion gives me many months of work and new clients.

TIP: I encourage my clients to bring their friends in to make a purchase so they can receive one of our gifts.

MOTTO: Never be afraid to be generous.

Q. You are going on a beach holiday – what Environ essentials will you be packing?

A. Well it’s true I am going on a cruise. I like to travel light product wise. The holiday essentials are Alpha Day Lotion,
Intensive Antioxidant Gel and the A, C & E Face and Body Oil plus Interactive Cleansing Gel. I use the Antioxidant
Gel and A, C & E Face and Body Oil for its photoprotective qualities and slather the sunscreen over the top. Then simply
cleanse and reapply Antioxidant Gel and the oil in the evening for repair overnight.

1. Merchandising

Inject festive cheer into your clinic with beautiful, yet simple Christmas decorations while highlighting particular products or displaying kits in-store with prices.

2. Social Media

Make sure you are active on social media. As a minimum share Environ posts at instagram.com/environskincare and
facebook.com/environskincareAU

3. Gift Vouchers

Incentivise your customers by offering a discount on a particular day of the week or create beautiful gift vouchers they can purchase to give to their friends and family.

4. Reward your Loyal Clients

Create gift bags, offer treatment specials or give a ‘Merry Christmas gift’ to your loyal customers for their ongoing support throughout the year.

5 Events

Clients love events but love a demonstration even more! Try promoting a summer facial treatment demonstration which comes with a package deal to secure treatments over the holiday season. Download the NEW Professional Summer Treatment Menu Protocol from the Professional Log In for ideas.

6. Festive Salon Selfies

Dial up the fun factor in your salon or clinic by decorating a large, empty picture frame with holly and baubles and ask clients
to pose behind it, post on social media and ask clients to tag your business. E.g. #merrychristmaspollysbeauty

7. Stocking Fillers

Place a basket of stocking fillers at reception – clients love quick and easy gifts to give their family and friends. E.g. Hand and Nail Cream, Skin EssentiA Clay Masque, Hydrating Oil Capsules & Eye Gels all make it onto the list of favourites.

8. Summer Skin, Before and Afters

The proof is in the pudding! Take some before and after summer skin transformation images and post them on social media combined with a summer skin promotion, with the objective being to book your calendar up during the slower months January and February.

9. Christmas Shopping Night

Introduce a Christmas shopping night, think champagne and canapes, a perfect time to offer a promotion to entice your clients to stock up on their favourites or add a NEW product to boost their results!

10. Christmas Raffle

Try a Christmas raffle in your clinic or salon – get your clients to spend a minimum $ value on Environ Skin Care to go in the draw to win a professional treatment service.

11. Current Promos and Education

Ensure your staff are well aware of the current promotions and have attended the latest education sessions.

“The purpose of creating on-brand content is to attract YOUR salon’s ideal client. Your brand is the personality of your business. This is what makes you stand out, positions you as an expert and makes people want to come to your business! Here are my top 10 tips to inspire you to create on-brand content that your ideal client can fall in love with.” - Natalie Roberts, Director, Salon Social Media

1. Be clear on your brand values

• Ask yourself why you do it? How do you want your clients to feel? What do you want them to experience in your salon.
• Create a mood board and map it out visually.
• Be okay with changing things up a little.
• Communicate this through logo, fonts, colours and images you share.

2. Use your voice

• Consider the tone in which you write about topics and the opinions that you share.
• Don’t try to be someone else.
• Think of your posts as a one-sided conversation with your ideal client that comes into the salon/clinic.
• Share this voice throughout your social content and keep it personal, relevant and real. 

3. Get clear on your core message and what you offer

• Ask yourself, what is the one thing I want to focus on being known for? How do I do things differently? What makes my business unique?
• What are my customers challenges, issues, negative beliefs and how does my salon stand out and do things differently for the client. 

4. Identify who your ideal audience is 

Once you are clear on your message make sure you identify with your ideal client through your content. They will identify themselves and say, ‘hey that’s me!’ when they come across any of your posts.

5. Create relevant content

• When you are clear on your brand and you love it, you will be excited about it! You will want to keep sharing what you do in the salon/clinic through social media.
• Showcase pictures of your ideal client, post content that your ideal client values.

6. Make a habit out of it

• You are likely passionate about what you do and love it! So don’t just share it with your clients. Turn what you share with clients into amazing, shareable and life changing content for social media!
• Do a daily video, take pictures, post and share the inspiration and knowledge you share with clients on social media.

7. Master the basics first

• Don’t just jump into Facebook adverts and think social media doesn’t work because you spent a bit of money on an advert and no one came in for the offer.
• Make sure you have the basics set up – Facebook page logo, Facebook cover photo, website, Instagram page – make sure it all is up-to-date and in line with your brand, so people really get what your salon is about.

8. Plan it out

• Create a list of topics that you want to post about regularly.
• Get staff involved in the creation process, have a content creation session with your staff.
• Create a library of content, pictures, videos and inspiration so you always have an abundance of content to share.

9. Use Canva.com

• The perfect tool for assisting in content creation and imagery.
• Use stock images, but use a design tool like Canva.com to apply your brand filters and other elements to make the images unique, on-brand and stand out!

10. Sit down and write out your 10 best ever client stories!

If clients react to and love these things happening in the salon/clinic, then why wouldn’t people love to hear these stories on social media.

With the busiest time of year just around the corner, it’s not too early to plan for maximum revenue generation; not only for the few crazy weeks before Christmas, but also for the quiet times in early December, and the first few months of the following year. Although it can appear to be very busy post-Christmas, much of that busy-ness comes from clients redeeming Gift Vouchers, and while it’s great to be busy delivering services, substantial gift voucher redemption during any given period is tough on your bank balance.

To offset these slow revenue periods, start now to organise both your pre and post-Christmas marketing. Preparing ahead of time allows you to create the perfect offers to entice your clients during those slow periods.

1. Plan Your Marketing in Advance

Many spa and clinic owners shudder when anything mentioning a ‘plan’ is discussed. But creating a marketing plan is simpler than you might think. The most important thing is to get started. Once you put pencil to paper you’ll be surprised at how well your ideas flow from there. I recommend you address three central areas within your plan.

1. Client Attraction: Look for ways to bring in new clients. A steady flow of new clients is essential and will help to offset those you lose, as well as increase your existing client base.

2. Client Retention: Your existing clients are your most important asset and loyalty needs to be constantly recognised and rewarded in some way.

3. Increasing Profits: Promotions and strategies to boost your profits. With a bit of creativity, you can sometimes incorporate all three of these criteria into the one promotion and tick off all the boxes at the same time. Whatever plan or promotion you create, it must eventually generate profit, either immediately or in the short term; because you can’t pay expenses with hugs and kisses.

2. Brace for a Retail Blitz

Christmas is the perfect time to boost your retail sales and one way to do this is through the sale of retail packs.

1. Check with your suppliers to find out what special retail packs they have available. These packs generally offer fantastic value for your clients which should make them very easy to retail.

2. Keep your top sellers in stock and don’t run out. You can’t sell what you don’t have.

3. Make buying easy for your clients by having one of each special promotional pack unwrapped and on display, and then giftwrap the rest, add a gift tag, and present them as ready to give gifts. Make sure they are clearly priced so your clients can appreciate what great value they provide. During this time of year, anything you can do to remove a little bit of stress from your clients will be very welcome, and having ready-to-go pre-wrapped gifts meets this need well.

3. Pump Up Your Team’s Motivation

It’s hard to stay motivated when you’re feeling drained and frazzled, so it’s up to you to find ways to keep your team members happy and energised. You need to keep up team morale and energy levels so you can sail through the crazy times.

Here’s what I recommend:

1. Have fortnightly team meetings scheduled well in advance of your busy time. Your meetings may not provide enough time to refresh everyone about all your retail products, so focus on updating and refreshing information on your top 20% of sellers. Simply allocate several products to each team member to research and present an update on during your team meetings. There’ll be more learning and enthusiasm shown if team members are actively involved in your meetings rather just than sitting and listening.

2. Review your treatment protocols, especially for the services you know will be in demand. It’s essential to maintain your standards, even during the hectic periods, to avoid losing clients.

3. Don’t overbook by squeezing in additional appointments. You may gain a short term boost in revenue but it will result in employee burn-out and poor performance.

4. From October on, encourage clients to book their appointments for the rest of the year. This ensures regular clients don’t miss out when walk-ins and casual clients start looking for appointments. Existing regular clients must come first.

5. In that final couple of weeks when it gets crazy busy, keep a supply of fresh and dried fruit, nuts, juices, water, and other healthy, vitamin-packed goodies on hand for your team members to graze on. They will love you for it and it will also help to reduce fatigue and stress.

4. Prepare Your Team Roster

Did you know that wages are often the highest expense in any salon or clinic? If so, it makes sense to create a roster that takes into consideration the needs of your business.

Your roster should ensure you have sufficient team members on hand during the busy times but not too many during the quiet times. To accomplish this, review your sales during the same trading period from the previous year. If you were back to back with appointments with not a gap in your appointment schedule, you might need to add additional team members to the roster for those times. However, if you had lots of empty spots then you should cut back a little.

It also helps to have your roster prepared well in advance during the lead up to Christmas, so all your team members know when they can do their own festive preparations prior to the ‘all-hands-on-deck’ frenzy in the spa. This reduces unwanted team ‘no-shows’ when you are busiest.

Also, consider recruiting some casual junior staff to help keep things running smoothly. They can be useful to help maintain the salon appearance, organise client refreshments, handle laundry, take phone calls (if there’s no receptionist) and do quick runs to the shop for emergency supplies. This allows your therapists to focus on delivering quality treatments.

5. Create Performance Goals

If you want to maximise sales during your busy time, be sure to set goals for your team, and for individual team members if this is what you do in your salon or clinic.

Your goals should include:

1. Service sales,

2. Retail sales, and of course

3. Gift voucher sales.

Check back on the previous year’s figures for a starting point and then add a realistic percentage increase to these figures, taking into consideration how many team members you’ll have working.

To be realistic and effective, goals must be:

1. Written down

When a goal is written down, it becomes much more likely to be actioned and achieved. Have a system in place to write down the goals you want to reach and refer to them daily.

2. Shared with your team

It’s pointless having a goal that affects your whole team if you’re the only person who knows about it. you share it with your team, you can ask for suggestions and feedback that might help you improve your goals. By getting team members involved and providing input, you’ll have a more motivated and enthusiastic team in play.

3. Monitored regularly

Goals need to be monitored otherwise it’s easy to lose direction. If you have two weeks to sell 100 gift vouchers and have only sold 12 by the end of the first week, then you’ve left it too late to make the necessary changes to reach your goal. However, if you know that you need to sell 10 gift vouchers a day, and have shared this with your team, then you can monitor it daily and tweak your plan if necessary.

4. Rewarded.

Above average performance deserves to be rewarded, but not just at the very end. Whether you pay performance incentives or not, reward your team members daily for extraordinary performance. Find a reason to say ‘well done’ or ‘thanks for your hard work’ every day. What is recognised and rewarded gets repeated.

6. Produce More Profitable Promotions

If your salon or clinic is generally fully booked during the lead up to Christmas, there’s absolutely no reason to run promotions with service giveaways during this time. If you’re going to be busy delivering full-price services, you don’t need to provide free or discounted services.

However, many salons and clinics experience a quiet period in the beginning of December as clients hold off having their last-minute services. This is when a promotion will help to keep the money coming in. This is important because even though you may be frantically busy during the final two weeks, your overall takings are often not much more than a regular month due to the quiet two weeks that precede it.

Discounting. It’s easy, and therefore tempting, to discount your prices when creating a promotion, but you can do much better than this. There’s no doubt that discounted prices are enormously popular with your clients but they negatively affect your business in the long-term.

Rather than discounting, use value adding instead.

How to value-add. Begin by dividing your services into the following two categories:

1. Primary. Primary services are your most profitable and those you should never discount as they are your core services.

2. Secondary. These services are those that are quick to deliver, low-cost in time and product, offer real value to the client and complement your primary services when bundled together.

Once you have your Primary and Secondary lists, you can create your promotional packages. Here’s how to do it.

1. Take one or two of your Primary services to use as the basis of your promotional offer.

2. Next choose two or three secondary services that will complement the Primary services you’ve chosen.

3. Once you’ve selected all your services, it’s time to work out the price. Start by combining the full price of your included Primary services (your package should never be cheaper than the combined price of your Primary services). This should be your minimum price. You may want to add a small charge for your Secondary services, but in many instances, these will be included for free.

4. Next, consider whether the price will be acceptable to your clients. If yes, you’re ready to go forward and if not, you need to go back and re-choose your primary services.

If you want to have a high price-point for your package, include two or more Primary services and value-add to it with your Secondary services. Promotions with a lower price point will generally only have one Primary service included.

7. Maintain Your Marketing Schedule

Just because your salon or clinic is incredibly busy, don’t assume you can forget about your marketing as this is short-term thinking. There will be quiet times in your appointment book post-Christmas, and you need to attract clients into your business to keep your cash flow moving.

Where possible, use in-built schedulers to organise regular social media posts to keep clients up to date about what’s on offer. Also, consider using a Salon App to reach out to your clients. Because clients need to opt-in to your App, you get a very high open rate of around 90%. This makes it an excellent investment for your business.

Encourage your clients to book ahead so they don’t miss getting an appointment. Mention this in your October, November, and December newsletters and when the clients are in your salon or clinic. The last thing you need is to lose a good client to another business because they couldn’t get an appointment with yours.

8. Schedule Ahead of Time for Social Media

If possible, plan all your social media posts prior to the busy period. With scheduling software, this can be taken care of easily, but even if you only run a page on Facebook, you can easily schedule future posts for free. Remember to include images, ask for likes and shares, ask questions to garner comments and even include the occasional video to maximise your organic reach.

It may be worthwhile to boost (paid feature) some of your important posts to ensure more of your page followers see them. Unfortunately, organic reach on social media is now very low, with Facebook posts only reaching about 2% of people following your page.

9. Snail Mail – Your Secret Marketing Weapon

In nearly all businesses, 80% of revenue comes from just 20% of their clients. This 20% are VIP clients and they deserve a little something extra. This is when the power of snail mail comes into its own. A real Christmas card, containing a well-worded message, plus a salon or clinic voucher redeemable during your quiet post-Christmas period, is perfect for this. It offers a much more powerful way to say ‘Thank you’ to your clients for their support over the past year.

Yes, postage is ridiculously expensive these days, but this type of marketing is quite economical when reserved for those special clients your business couldn’t survive without. So, go all out, and spend a dollar on your best clients. It will be a great investment in your business.

10. Impulse Purchases

These inexpensive but eye-catching items, placed on your front counter, can really provide a welcome boost to your revenue. Who doesn’t need to pick up a quick and easy item for the kindy teacher or the Secret Santa at work?

Check with your suppliers to see what’s available, attractive, and economical so you can tempt clients to purchase that last-minute item. Make sure your display is clearly priced as staying within a budget is important to most people around Christmas.

And there you have 10 easy-to-implement strategies that you can use to boost your pre and post-Christmas sales and ensure a brilliant start to your New Year. And remember, to get results, you must take action. Just reading this article won’t help!

Pam Stellema is an accredited business coach, author, copywriter and principal coach at SalonSavy. Her book, 3 ½ Secrets to Salon Success, is a must-have for salon and spa owners who want to create more profit from their passion. You can contact Pam via her website www.SalonSavy.com.au or email her at Pam@SalonSavy.com.au

Q. Tell us about The Facial Room

A. I started The Facial Room in 2009 in Bondi Beach, fast forward to 2017 I have expanded the Bondi salon and we are now celebrating our 2nd birthday in the new Waterloo location. I have my Beauty Therapy Diploma, Diploma in Makeup and am currently studying Dermal Science at University.

Our clientele are quite diverse in Bondi. We have predominantly local clients that are in walking distance to the salon or who reside in the eastern suburbs. However we also have a mix of backpackers, tourists, models, actors and celebrities that come to us to beautify their skin. We love the variety of people we get to meet and no day is the same. We are all about team work and our aim is to have every client leave feeling and looking amazing. Our passion for all things beauty and makeup is what drives us.

We specialise in Cosmeceutical Skincare Products, Natural Makeup and providing Advanced Facials. We are renowned for our highly knowledgeable, passionate and caring staff who provide customised, results driven treatments in a relaxed, professional environment.

Q. How long have you stocked jane iredale and what is it about the brand that you value most?

A. I was introduced to jane iredale when working in one of my first beauty jobs over 10 years ago and then went on to work and train with jane iredale products in London. I have also worked with many other mineral makeup brands over the years and nothing compares to the quality of ingredients and the effectiveness on the skin of the jane iredale range.

Q. What is your staff makeup policy?

A. We always apply at least one to five jane iredale products to the skin after a facial for sun protection, antioxidant protection and to allow our clients to see and feel the difference on their skin compared to other makeup brands. Also they get a shock when we show them how amazing their skin looks in the mirror after we have applied it and how simple it is to use. Most clients just do not actually realise how important it is to use healthy makeup to maintain the results of their facial treatments. Clients are usually undoing all their money and effort spent of facials by using a nasty, clogging, chemical makeup everyday on their skin.

Q. How do you incentivise and motivate your team?

A. We follow the jane iredale Therapist Rewards Program and all the girls get really excited about recommending products to their clients so they can reach their target and receive products of their choice.

We also have the jane iredale trainer in for regular training sessions to discuss products and new techniques. We have our staff attend all of the makeup education classes that are offered. Knowledge is power and we are constantly educating our staff to invest in both their future career and ours as a business.

Q. Do you organise anything special for your VIP clients for Christmas?

A. We always create little complimentary gift packs of jane iredale samples to hand out to our regular clients at Christmas time. It’s such a great way to say thank you for their support throughout the year and they are so happy to receive their little gift. They also get to try out a few products they may not have used before.

Q. What is your merchandising plan for the upcoming holiday season?

A. We will be creating new posters, fresh new window graphics with Christmas specials and we will be making up beautiful gifts for purchase. We love putting together packs that clients can take on holidays or buy for their loved ones. It’s also better value for clients as we give a discount when they purchase more than three products.

Pretty ribbons and gift boxes really help when displaying the products and making them stand out from the street in Bondi.

We also love to all wear a look on the same day to advertise certain products. For example we might all wear bright red lips for Christmas and a black liquid liner. Clients always comment and want to try it out for themselves. We are the best advertisement for the makeup. We find it works well.

www.thefacialroom.com.au

Q. Tell us about House of Maxx

A. House of Maxx Boutique Skin Clinic opened its doors in August 2015. Our vision from day one was to provide clinical treatments for skin and gut health in a luxurious space; we wanted clients to walk in, feel calm and important and leave with hope and confidence.

Our clientele range mostly from 25-35 and are predominately women with gut related skin issues that have had no success with other skin clinics. They initially come to us for our Health Consultation and customised skin treatments but we have also become known for our brow and lash services.

The staff at House of Maxx are not referred to as staff or team, instead we call ourselves a family, communicating on a daily basis (even weekends) and have hour long weekly meetings to discuss business and personal goals, hurdles or visions.

Myself and Jenny are the owners. I have 10 years’ experience in the beauty industry, am a skin therapist and oncology esthetician whilst also having my whole life experience in gut related health issues and food as medicine. Jenny is our Health & Nutrition advisor (as well as my mum) with a background in Integrative Medicine and again, my health concerns growing up.

Allena has been with us from the start, she came into House of Maxx as a skin therapist and is now an Oncology Esthetician also. One of Allena’s best qualities is her hunger for knowledge, throwing herself into the gut health side of things to help her clients. Our newest member Corrina has dealt with a lot of health issues in the past also, and she has a background in makeup which makes her the perfect Salon Co-ordinator/Front of House and is in charge of our makeup consultations.

Q. How long have you stocked jane iredale and what is it about the brand that you value most?

A. We have stocked jane iredale for roughly a year now. Our clients invest so much in their gut and skin health; it just wouldn’t make sense for them to undo that hard work with makeup full of mineral oils, parabens and a whole bunch of other junk. So why wouldn’t you take your skin care that next step and use a makeup that will benefit you?

Q. How do you incorporate jane iredale into your services?

A. Allena and I look after our clients when it comes to their skin treatment, products and facials, but we will ask the client if they would like a makeup application after their service, most of the time this is a big “Yes!” considering we are in the middle of High Street Armadale. This is when Corrina steps in, she does a makeup application whilst explaining the benefits and writes a makeup prescription. We always finish the sale by asking if they would like to purchase anything today and reassure them that we will keep a record of what we have recommended.

Q. How do you incentivise and motivate your team?

A. I believe the biggest incentive or motivator for our family is them knowing how valued they are and that we truly rely on them and need them for our business to run. We are open and honest about our figures, this gives the girls a sense of personal responsibility, as if it were their business to make sure House of Maxx succeeds. We also genuinely love everything we stock, and if we didn’t it would just sit on the shelves.

Q. Do you organise anything special for your VIP clients for Christmas?

A. All of our clients are VIPs regardless of what they spend with us. We like to hold a little Christmas party that has complimentary skin and makeup consultations with a store wide discount, goodie bags, yummy treats and a chance to mingle with staff on a personal level.

Q. What is your merchandising plan for the upcoming holiday season?

A. I don’t like my marketing to seem obvious, we all wear the products we sell, are genuine about what we want our clients to use and offer consultations to all of them. We keep our front of house neat and tidy so each brand can be seen and shine!

www.maxxbymakayla.com

A. Boost Sales and Loyalty with Seasonal Events

Hosting regular makeup events in your clinic is an integral way to grow your clientele, increase sales and continue to position yourself as the go-to experts in your field whilst also rewarding your loyal VIP customers. Depending on your target clientele events can be hosted throughout the working week, during late night shopping, after hours or on the weekend.

Hosting key seasonal events throughout the year to reconnect with your clients provides an opportunity for you to also generate natural word of mouth referrals. Encourage your clients to bring a friend, daughter or mother and create a supportive and friendly environment for them to embrace your services, learn more about your business and spend time shopping without you needing to rush to your next appointment.

The key to creating a unique experience at your event is showcasing something new and exciting such as a new product release, what’s trending in the industry and the unique benefits of using the brand you choose to carry. To make your event a calendar highlight and memorable in the eyes of your clients, include these top tips:

• Welcome guests on arrival to guide them through to the event area.
• Keep excitement up with lucky door prizes throughout the event. 
• Create exclusive deals for your retail products and services and advertise these prior to the event. 
• Display a live makeup demonstration and explain tips throughout. 
• Be ready with multiple makeup stations for colour matching after your event presentation. 
• Encourage staff members to mingle with guests so that all clients have the opportunity to ask questions, try and buy. 

Send each client home with a beautiful gift bag including brochures, samples, a gift voucher to ensure they return to your salon with limited edition offers or promotions.

B. Create a Memorable Instore Experience Through Merchandising 

Captivating retail displays will help to increase product sales, increase walk-in traffic and keep your clients interested before and after their treatments. We bring you our three key visual merchandising techniques that you can easily implement in your salon or clinic today.

• Refresh your clinic displays

Just like you would reorganise the furniture in your home, relocate your jane iredale display to a different part of your waiting area for a fresh new take on the space and the products. Move displays around regularly, testing focus product displays and highlighting seasonal products throughout your clinic to consistently drive interest. Once you find a display area, shelf, wall or table that results in improved sales, maximise on this area by keeping the product displays refreshed on a weekly basis, ensuring they’re always well-stocked and signed to generate more impulse buys. You have now found your hot spot area, keep it interesting and you will notice an increased turnover of product sales.

• Make it memorable

Captivate your clients by appealing to as many of their five senses as possible (taste, sight, touch, smell and sound). Your retail product area should be well signed, have warm lighting and be fully stocked to draw attention to your products. Your clinic experience should evoke an emotion and create memories, so it’s important to select your music playlist carefully. Think about your clinic’s signature scent and add tactile elements such as testers to touch, feel and test. Taste is a sense that always leaves a lasting impression. Do you offer every client a refreshment as part of your welcoming or post-treatment protocol? Infused water is refreshing and visually pleasing. A petite bliss ball on the side or a piece of fresh fruit and a chocolate treat are all little extras that can really set you apart. When you make your clients feel valued and special they’ll want to come back for more.

• ‘Power of 3’

Make product selection effortless, simply group products that work well together. Get creative and sit groups of products alongside each other that work well together, are suited to the current seasons, a hot new trend, a special calendar event or keep it simple and package products to suit certain skin types. Alternatively, group colours or products with similar price points together to effortlessly prescribe the tried and tested jane iredale ‘Power of 3’ philosophy.

Tip: For more event inspiration and to download jane iredale event posters and invitations visit the Professional Log In or contact your Account Executive for more information.

A rosy flush never goes out of fashion and instantly adds a natural glow to your clients’ face. By simply sweeping a hint of colour across the apples of the cheeks you can keep your clients looking fresh-faced all day.

Peach, tangerine, berry or raisin – it can be challenging to know which fruity colour best suits your clients’ complexion. However, you’d be pleased to know that there is a simple trick in selecting the correct colour. For a natural look, choose a blush with the same undertone as your client’s skin. If you want a bold looking blush, pick one with the opposite undertone to your client’s skin.

Before you get blushing away, read our guide to prescribing the best blush shade.

Tip: If the skin tone is warm (a yellow undertone), choose a warm shade for a natural look and a cool shade for a pop of colour and vice versa for a cool skin tone (a pink undertone).

BLUSH GUIDE 

FAIR SKIN

Tip: Try blush shades that are soft pink, light coral and peach such as NEW Clearly Pink, Awake, Cotton Candy, Whisper or Copperwind PurePressed Blush.

MEDIUM SKIN

Tip: Try blush shades that are rich pinks, warm mauves or deep peach such as Barely Rose, Mocha, Flawless or Sheer Honey PurePressed Blush.

OLIVE/DARK SKIN

Tip: Try blush shades that are deep fuchsia, berry, warm brown, raisin and tangerine such as Mystique PurePressed Blush. Cream blushes are a great way to get high-impact colour that still looks natural. Try InTouch Cream Blush: Connection, Chemistry or Charisma.

See jane iredale's full range of blush and bronzers.

Prep the skin before applying makeup to create a smooth, long-lasting canvas. Choose and confidently prescribe one of our three jane iredale primers depending on your clients’ skin type.

Smooth Affair Facial Primer & Brightener

A skin-quenching primer that prepares the skin so makeup goes on more easily and lasts longer. It helps to smooth, brighten and nourish the skin.

KEY INGREDIENTS:

Grapefruit Extract

• Promotes luminosity and skin radiance.

Apple Extract

• Acts as a skin-smoothing antioxidant.
• Helps maintain skin’s youthful elasticity.

Green and White Tea Leaf Extracts

• Reduces the visible signs of ageing.
• Soothes skin.

Smooth Affair for Oily Skin Facial Primer and Brightener

Uses revolutionary PoreAway™ technology along with stateof- the-art mineral science that visibly reduces shine to create the ideal makeup canvas.

KEY INGREDIENTS:

PoreAway™

• A complex of ingredients including Pistacia Lentiscus (Mastic) Gum, Glycerin, Lecithin and Alcohol Denat., which helps to reduce shine, the appearance of pores, clogged pores and creates a smooth, matte finish.

Grapefruit Extract

• Promotes luminosity and skin radiance.

Apple Extract

• Acts as a skin-smoothing antioxidant.
• Helps maintain skin’s youthful elasticity. 

Absence Oil Control Primer

Weightless and transparent, this unique formula uses hydrated silica to absorb excess oil without affecting the moisture of the skin. It also smoothes the appearance of pores while calming the skin.

KEY INGREDIENTS:

Hydrated Silica

• Holds seven times its molecular weight in moisture.
• Absorbs excess oil.

Green Tea Leaf Extract

• Calms.
• Protects.
• Provides bacterial protection.

Willow Bark Extract

• Calms.
• Soothes.

Environ Skin Care is not only loved by women from around the world, but also by the women who prescribe it. Skin Therapists have access to some of the best skin care solutions on offer and are often quizzed by clients, friends and family on what’s best for their skin. We reached out to a group of Environ therapists to tell us all about their personal skin care regimes.

Kristy Shephard | TIMEOUT FOR YOU SKIN MANAGEMENT

“I’ve worked with Environ for many years and simply couldn’t choose just one product, I love them all! I’ve had the pleasure of being able to prescribe Environ to clients where there has been a noticeable improvement in the skin condition, no matter the age. “For my own daily regime, I use Skin EssentiA Eye Make-up Remover, Pre-Cleansing Oil, Cleansing Lotion and Moisturising Toner. Once this is absorbed I use Skin EssentiA AVST Gel and AVST 5 over the top, finishing off with my Skin EssentiA Eye Cream.”

Kathy Cotter | GALLERY OF BEAUTY

“I love the entire Youth EssentiA Range! At home I use Interactive Cleansing Gel, AVST Moisturising Toner, Youth EssentiA Vita-Peptide Defence Creme and Youth EssentiA Vita-Peptide Serum 2 and Youth EssentiA Vita-Peptide Eye Gel. I also incorporate the Environ Cosmetic Roll-CIT twice a week and Revival Masque once a week to sleep in.”

Amanda Maidment | CHRISTINE’S BEAUTY

“My favourite product is Intensive Colostrum Gel as I have sensitive skin and diffused redness. I find using Colostrum Gel morning and night in my routine has helped strengthen and repair my skin. “My current skin care regime consists of Skin EssentiA Pre-Cleansing Oil, Clay Masque, Cleansing Lotion, Youth EssentiA Vita-Peptide Eye Gel and a cocktail of Colostrum Gel, AVST 4 & Moisturising Toner daily. I boost my skin with intensives like Revival Masque 1-2 times per week and Hydrating Oil Capsules now for winter.”

Emma Garnsey | LA BELLA BEAUTY RETREAT

“My favourite Environ product would have to be the Intensive Revival Masque. I love the powerhouse trio of lactic, mandelic and asiatic acid. It not only leaves my skin super smooth but increases the hydration, plumpness and creates a beautiful healthy glow. “My skin care regime at the moment includes Skin EssentiA AVST Cleansing Lotion, Moisturising Toner, AVST Eye Gel and AVST 4. Twice a week I use Intensive Revival Masque – once as a treatment and once as a mask. I also use my Cosmetic Roll-CIT once a week. For extra protection I use the Alpha Day Lotion SPF 15+. “My skin has improved significantly since starting with Environ 2.5 years ago. I love when clients comment on how great my skin looks and they become even more excited to.”

Wallis Hough | CLINICAL BEAUTY BOUTIQUE

“I couldn’t just pick one Environ product! The range has so many extra benefits and I have seen my clients receive amazing results. “My two must-have Environ products are Avance DFP 312 and the Cosmetic Roll-CIT to prep my skin. I love how these products make my skin feel plump, smooth and radiant. “My daily skin care routine consists of Youth EssentiA Cleansing Lotion, Vita Peptide Toner, C Boost, Youth EssentiA Vita Peptide Eye Gel, C-Quence Serum 3, Defence Crème and Alpha Day Lotion SPF 15+. “In the evening I add in the Pre-Cleansing Oil, Hydrating Clay Masque, Cosmetic Roll-CIT, Avance DFP 312 and the Revival Masque. My skin has never looked & felt better.”

Marina Cetinic | GALLERY OF BEAUTY

“My favourite products are the Intensive Revival Masque and the Skin EssentiA AVST 1 Moisturiser. I find these to be great for my skin giving it a smooth glowing appearance. “The products I use at home are B-Active Sebuwash, Skin EssentiA AVST Moisturising Toner and Skin EssentiA AVST 1 morning and night. Three times a week I use my Revival Masque and sleep with it on. This helps me keep a healthy glow!”

Naturally, it made more sense for her to describe her cosmetics line as “clean”rather than “natural”. For Jane, this meant creating products that were free of ingredients that she thought had the potential of harming our skin or our health. Although ingredients play a major role in how she defines “clean”, she also believes it is important to be mindful of how jane iredale cosmetics impact the environment.

Creating mindful product formulations

At jane iredale close attention is paid to anything that’s credited as an endocrine disrupter. Talc, synthetic fragrance and any other ingredients that have the potential for causing any type of irritation have been eliminated, however this has proven to be somewhat of a challenge since sensitivity can be caused by almost anything. That’s why Jane found alternative preservative systems to parabens. For example, carmine is a natural colourant that saves the need to use FD&C dyes (soluble dyes approved for food, drugs and cosmetics, mostly derived from petroleum or coal tar), but some people can be very allergic to it. Also, as it is derived from beetles, it means that vegans can’t use it. This is called a formulator’s dilemma! Jane made the decision to move away from carmine as much as possible and substitute it for D&C Lakes – insoluble dyes approved for drugs and cosmetics bonded to a calcium substrate. It’s a compromise until something better comes along. 

The effectiveness of natural products

The effectiveness of natural products. Unfortunately, there is no official definition of “natural”, however if it means “free of synthetics” then that also needs to be clearly defined. For example, iron oxides can come from nature but they are loaded with heavy metals (which won’t get approved) or can be made in a lab under strict supervision with minimum contamination. They are still iron oxides but does that make them synthetic? Adding iron oxides to certified organic products doesn’t necessarily make them effective either; in fact, consumer perception is that they aren’t. Consumers want a healthy dose of science, as well. Whatever your definition of natural is, it doesn’t mean effective.

Cruelty free makeup

jane iredale is a certified cruelty-free cosmetics brand, recognised by both Leaping Bunny and PETA for voluntary commitment to no animal testing at every stage of product development and manufacturing. Jane has always felt that animals contribute positively to our lives and that we owe them respect, especially the ones we domesticated who are now completely dependent on us. Nobody asks them for permission to perform unspeakable experiments on them. Like children, they are completely vulnerable. This pledge to crueltyfree makeup has always been at the core of the jane iredale brand. It is an essential element in the holistic approach to creating responsible, healthy beauty.

Toxic ingredients and what to avoid

The ingredients Jane has chosen not to use in her products include synthetic preservatives (parabens and phenoxyethanol), phthalates, talc and nano-size minerals. jane iredale minerals are tested under laboratory conditions to ensure the utmost purity, safety and efficacy. Sulfates are also avoided, which are most commonly found in hair care products. Jane actually uses the Truly Pure Shampoo & Conditioner (which is technically a makeup brush shampoo!) to clean her hair.

Ingredients and how they are selected

In terms of good ingredients to look for, a lot of plant extracts are used – most of them are certified organic. Jane states, “Their benefits, taste and smell are in my blood because I’m an avid gardener”. Many of them, like pomegranate extract, have active antioxidant properties and help to reverse sun damage. Because the jane iredale brand is rooted in science, Jane loves it when she finds botanicals that combine the natural and scientific worlds. Most plant extracts are sourced from Europe where there is a long heritage of appreciating and understanding their benefits.

How jane iredale claims and supported

Far more product testing is completed than what is actually required for mineral makeup companies. All products are tested for comedogencity, sensitivity and phototoxicity. They are also dermatologist and clinically tested. You can trust them. But not all mineral makeup is created equal. It’s important to look at the ingredients and the claims that are made.

Learn more about the complete jane iredale range.

Located in the heart of North Fremantle WA, the aptly named Fremantle Skin Beauty Boutique specialises in non-surgical treatments that reduce the signs of ageing and restore soft, beautiful skin. Fremantle Skin Beauty Boutique’s team of Facialists, Dermal Therapists, Cosmetic Nurses and Permanent Makeup Specialists are trained to deliver results. We spoke to Jennifer Doherty, owner of Fremantle Skin Beauty Boutique to get her insight on all things jane iredale.

Q. How do you incorporate jane iredale into your services?

A. “All of our clients are educated on the benefits of using mineral makeup rather than conventional makeup. We always incorporate jane iredale as a finishing product in our clinic. The purity of the range works perfectly with our treatments and our clientele know they’re using the highest quality makeup available on the market”.

Q. What do your clients love most about the range?

A. “Once we took on the range a few years ago we had an instant positive response. The coverage and finish on each skin speaks for itself. Our clients love the weightless luminosity across all the foundations and the convenience of touching up their SPF during the day”.

Q. What are your top selling jane iredale products currently?

A. “All our foundations are popular although the Glow Time BB Cream is the most sought after product within the range. Smooth Affair Primer is loved and used by lots of clients because of its skin quenching ingredients. A favourite ‘Power of 3’ combination is Smooth Affair Primer, PurePressed Base Powder and Hydration Spray”.

Q. How do you keep your clients engaged with the range?

A. “Being such an innovative range our clients are excited when new products are released. They come to us for real advice which they can’t get from shopping online“.

Q. How does social media contribute to building your success?

A. “Today’s market is very competitive with specialists opening everywhere. The power of social media allows us to stand out and showcase who we are and what we can do. Our content is a true representation of results achieved in our clinic using the products that we love and believe in“.

Interested in stocking jane iredale in your salon, spa or clinic? Learn how to become a stockist today.

At any given moment people from around the world are glued to their devices, scrolling, swiping, tapping, clicking, engaging, sharing and buying from brands. The constant stream of new content in our social media news feeds is competitive, however if done well, social media provides your clients and potential customers with access to your products and services, creating ongoing brand awareness, direct communication, loyalty and recommendation. The question is how do you master the art of social media for local beauty salons and clinics? We asked jane iredale stockist, Victoria Fox from MISS FOX MELBOURNE how it works for her business.

Q. What role does social media play in your business? How important is it and how has it helped?

A. “For us, social media is a creative expression of our brand. It is an opportunity to both showcase our work and also communicate what MISS FOX stands for. We love that it allows people to get to know us a bit better – our values, our style, our team, and to see how our business has evolved over the past 6 years. Plus, it provides an up-to-the minute insight into what is going on in-salon, so whether our followers are local, or half-way across the world, they get to share in a little MISS FOX magic”.

Q. Do you manage all social media in-house or do you work with an external agency? Why?

A. “At MISS FOX, it’s personal. We have always managed our social media in-house and as the Director it’s been a passion project of mine. I believe that no one can truly express your brand better than the team who live it day in, day out. I want our social media to convey a feeling. It’s difficult for me to get that with an agency or with pre-scheduled posts, so almost all our content is produced live, and is based on trends we are feeling both internally and externally, both as an industry and as a consumer”.

Q. Do you invest in social media advertising? If so, why or why not?

A. “We occasionally promote events and workshops we are running, but as a general rule our brand doesn’t invest in advertising, simply due to strong word-of-mouth and referrals always bringing in new clients, which we are very grateful for. We have definitely picked up a lot of new clients organically from Instagram. Ensure you research hashtags to help reach new followers because without these potential new clients may not find you“.

Q. What tips can you share for creating beautiful, personal imagery for your business?

A. “Potential customers love to see your work before they make the decision to frequent your business, so make a point of sharing it. Make it easy and fun for guests and staff to capture their treatment results – it needs to be a great image and captured quickly, and the client needs to feel good throughout the entire process. My biggest tip is to ensure you have great lighting – even a mobile with a selfie light will transform basic images to something more beautiful and shooting someone with a phone is way less intimidating than a huge lensed camera! Before you post, do take a look at your social media feed to check the image “fits” with the images around it and use apps like Squaredy (to crop) and Facetune (to enhance). Stick to the same filters in apps like Instagram so your feed is consistent in colour“.

Tip: Your social media is an expression of you and your brand, so keep it real, make it personal, have a bit of fun and your clients should resonate with that.

Looking for social media training to take your business to the next level? Join Natalie Lacy, founder of Salon Social Media in a 3 hour workshop and learn How to Build, Engage and Leverage Your Social Media Following. Book now.

www.missfox.com.au Instagram: @missfoxmelb

Q. When and why did you establish Personal Skin?

A. “I set up Personal Skin 14 years ago, I thought I was ready for retirement after selling my Coorparoo salon, however 3 months later I was bored, and clients were begging me for skin treatments!

“Skin had always been my passion, so I decided to establish Personal Skin, a clinic that was dedicated to skin health and specialised in Environ skin treatments (Cool Peels, DF Machine & Collagen Induction Therapy). My goal was to work smarter, not harder, and for that reason I chose to work on my own. I didn’t want the hassle of staff, and I wanted to be in control of my work hours.

“I bought a commercial building and set up Personal Skin at the rear; a hidden gem where I was able to work by appointment only and clients could come and go through the private entrance. I only had to be at work when I had clients and business was always growing through word of mouth recommendations or the Environ Stockist locator.”

Q. What is Personal Skin’s plan for the future?

A. “Let’s just say I never thought I’d still be here 14 years later... and now working with my daughter by my side. How the plans have changed! Jodie has been surrounded by the industry all her life and became a qualified Beauty Therapist in 2014 after graduating from Beauty Skills Academy – which I established in 1993.

“At the end of 2015 our plan was to refresh and reinvent Personal Skin into a full time clinic, open Monday to Saturday. The clinic renovations were complete in early 2016 which gave the clinic a brand new look. So far it’s been a success, business is growing and new clients are searching for our services, products and knowledge.

“As for the future, our passion is still skin health and our goal is to educate everyone on its importance. We see our clinic as a destination where clients can get industry leading products (cosmeceuticals & mineral makeup), science based skin education and results driven treatments.”

Q. Why do you think it’s important for clinics to offer products that are results driven?

A. “Because it’s what our clients expect and want. As skin technicians clients entrust us with their skin and it’s our job to educate and treat their skin concerns.

“Firstly, for a skin technician to be able to deliver results they need to have a thorough understanding of the skin. This basic knowledge will then allow them to understand the science behind the products and the ingredients to give them the power to use them effectively and safely. Understanding how the products work at the cellular level is the key to seeing improvements and getting results.

“For us, it’s all about our client’s skin health journey; if a product is not backed by science or can’t prove its result then we’re not going to use it. Our philosophy is to prove that you can look youthful without the need for cosmetic procedures.

“17 years ago I discovered Environ and from the first time I heard Dr Des Fernandes speak I knew this man understood skin and how best to treat it. Everything he said about the skin, vitamins, and antioxidants resonated with me. 

"I have researched and trialled other cosmeceuticals, but nothing ever compares to the results that Environ always delivers. It's a super cosmeceutical that has the answer for every skin, no matter the concern."

Q. What inspires you to do what you do?

A. “The results, the clients and the satisfaction of helping our clients regain their skin confidence. It’s all about the journey, relationship and trust between us and our client. We’re both taking each other along for the ride.

“A skin health journey is all about team work, if one member is not pulling their weight, it’s not going to be successful and results will not be achieved. It comes down to these few questions: Will I be able to help with their skin concerns? Will they trust in what I am saying? And will they be diligent with their skin care routine?

“A client’s skin health journey will never end. The skin is an organ that continually needs to be nourished with effective and active ingredients (vitamins, antioxidants & peptides) to keep it healthy, youthful and strong.

“The satisfaction comes when you have helped your client achieve their skin goals and their skin looks younger and healthier than when they first started. We love working with clients who share our passion for skin health.”

Q. What is Personal Skin’s key focus this year?

A. “The same as always... skin education! Whether it’s through social media, client information nights or our loyal clients spreading the word, we are always trying to educate about the importance of skin health and the incredible results that can be achieved with Environ. We want everyone to know that product choice does make a big difference.”

Q. What role does digital marketing play in your business?

A. “It’s a place for us to spread our passion for skin education and also some of our creative photography... 99% of the photos are taken by Jodie.

“For us, each photo or post about Environ, jane iredale or our clinic is an opportunity to educate our audience. Spreading our knowledge not only allows for our audience to make informed decisions about skin health, but it also displays our wealth of knowledge and passion for skin.

“We believe that originality and consistency is the key to capturing our audience’s attention and getting them to engage with our content. Social media is a platform that is used by most people on a regular basis and it’s one of the easiest ways to communicate with our clients or potential clients.”

(If you wish to share their content, please give credit to @PersonalSkinClinic).

Q. What is special about Environ to you?

A. “The results, the science, the passion and the man... Dr Des Fernandes!

“I have been in the industry for nearly 40 years and I can truly say that this man has revolutionised our industry.

His innovation, research, product development and clinical trials into Vitamin A is second to none, plus his passion and love for skin is contagious.

“I think what is special, is that I discovered Environ 17 years ago and I am still using it today because it works at the cellular level to deliver real visible results. I also love that Environ is designed to be used by every skin, no matter its age, gender or nationality and has the ability to treat all skin concerns.

“As a skin technician I can spot that Environ glow from a mile away!”

Q. What makes the Kirsi Säde Maintenance Facial so unique?

A. “It’s all about the experience and of course the RESULTS. Everything that the Kirsi Säde Maintenance Facial incorporates has a reason and a benefit!

“This results driven skin treatment is all about product penetration and I make sure that I use the DF Machine to its full potential. I customise the Cool Peel and Intensive Serums according to the client’s skin concerns and always use Sonophoresis, Iontophoresis and Alginate Masque to finish off the infusion.

“The Kirsi Säde Maintenance Facial is also about relaxation and I think my clients would all agree that the 15 minute face, neck and décolletage massage using oil and vapour is the perfect finish.

“My personal touch is what makes this such a unique experience. I developed this treatment 14 years ago and it’s ever evolving to ensure my clients receive, maximum results. I love that their skin will glow for days and the results will last a life time.”

Learn how to become an Environ stockist.

Set your sights on the latest colour palettes from around the globe and let us show you how to incorporate them into client makeovers and product recommendations.

BROWN

Brown lips are back. From chocolate to pinky nudes, brown is everywhere you turn. Our trick to wearing this trend without going overboard is to choose a shade that is slightly darker than your natural lip colour with a hint of pink.

Tip: Try Lisa PureMoist Lipstick and Sangria PureGloss Lip Gloss. Line the lips with lip liner in Spice or Pink or add a sheer wash of Just Kissed Lip & Cheek Stain in Forever Pink before applying your brown lipstick.

PEACH

Peach is a spring favourite because it can be worn all over the face in both matte and shimmery textures. To experiment with a monochromatic look, we recommend creating a subtle gradient with peach eye makeup and keeping the cheeks and lips natural with just a hint of colour.

Tip: Try Peaches & Cream Bronzer Refill on your eyes and cheeks and for the lips use Just Kissed Lip & Cheek Stain in Forever Peach or the NEW Hot Cider PureGloss Lip Gloss.

MAUVE

Create a smoky mauve eye makeup look by applying a light mauve shade to the lid, before adding depth with a darker wine tone or a deep brown.

Tip: Try Soft Kiss PurePressed Eye Shadow Triple. You could also use a mauve nail polish for the perfect transitional manicure for spring.

PINK

Our favourite spring trend is draping. Use blush instead of bronzer to contour. Go all out by pairing rosy cheeks with a touch of pink to the eye and lips.

Tip: Try Candid InTouch Cream Blush and Rose Dawn Bronzer Refill for the cheeks and eyes. For the lips try Just Kissed Lip & Cheek Stain in Forever Pink, or Susan PureMoist Lipstick.

With 30 years of experience behind them, A Touch of Beauty has earnt its badge as a beauty industry veteran. Director, Joanna Collins opened her doors in the late 80s with the goal of providing individuals with holistic services and cruelty free products.

Beauty with a conscience became the foundation and ethos for this Adelaide based business who began stocking jane iredale’s cruelty-free products a few years ago. Giving back to the community and Joanna’s philanthropy has also helped develop her brand and reputation as the go-to business for all things ethical.

Q. Why did you choose jane iredale?

A. “At A Touch of Beauty we are very particular about the products we use. I have spent a lot of time researching the brands as I only want to use natural and ethically sourced products. jane iredale perfectly complements our spa and treatments”.

Q. How long have you stocked jane iredale and what do your clients love most about the range?

A. “We have had jane iredale for a few years and our clients love it because of it’s natural and pure mineral content, which not only leaves their skin looking healthy, but is also a true extension of skin care”.

Q. What is your top selling jane iredale product and why do you think this is?

A. “The top selling jane iredale product at the moment is the Smooth Affair Facial Primer. It’s super hydrating qualities help to reduce the appearance of fine lines whilst also containing vitamins and antioxidants to give the skin a smooth, matte finish”.

Q. How do you keep your clients coming back for more?

A. “We provide expert skin care advice and superior customer service within a warm, inviting and cosy space - this is why our clients keep coming back and continue to recommend A Touch of Beauty“.

Q. Do you manage all social media in-house or do you work with an external agency? Why?

A. “I work with a social media specialist who understands my personal philosophy and ideals which include focusing on what our clients love, sharing our view on natural, organic and cruelty free products, building our brand and educating our audience“.

Find out how to become a stockist

We are happy to announce Environ’s Skin EssentiA Vita-Antioxidant AVST Moisturiser has won Best Anti-Ageing product in New Zealand’s Best in Beauty 2017 awards.

More than 199,000 beauty savvy New Zealander’s voted online for their favourite cosmetic products after they were hand-picked and shortlisted by New Zealand’s top magazine beauty editors from Simply You, Fashion Quarterly, Australian Women’s Weekly (NZ Edition), NEXT, Woman’s Day, NZ Woman’s Weekly, Nadia and Good Health Choices.

The Skin EssentiA Vita-Antioxidant AVST Moisturiser is part of the unique and highly effective Vitamin STEP-UP SYSTEM™ which enables the skin to acclimatise to the highest, effective dose of topical vitamin A.

We are also proud to announced these honourable mentions:

• Finalist Best Salon Treatment – Environ DF Machine Facial 
• Finalist Best Natural Makeup – jane iredale Amazing Base Loose Minerals 

We would like to offer our congratulations to our friend and Environ’s New Zealand distributor, Professional Skin & Beauty, on this great achievement.

The Environ Cool Peel System is an effective industry-leading system described as a new, modern facial peel to help treat the signs of ageing and problematic skin conditions without the downtime of traditional peels. Instead of the traditional aggressive acid peels which can strip away vital layers of the fragile epidermis, LACM Cool Peels use a lower concentration of lactic acid over a series of light, repetitive treatments. The aim is a more gentle but effective way to achieve healthier skin, with less redness and downtime.  

The science behind the peels

After applying the acid preparation to the skin the acid radicals (hydronium ions) start penetrating into the skin and exerting their chemical effects. First of all the acid radicals are responsible for “melting” the glue holding the plaques of dead cells of the horny layer of the skin. Then the acid reaches the granular layer; that is, a layer of keratins and ceramides and other associated chemicals that act as a protective barrier to the deeper layers of the skin. This layer has to be breached and hydronium ions are effective in doing that. 

The acid radicals penetrate into the stratum spinosum, which is the area of dying cells. When the acid concentration is either strong enough or left on for a sufficiently long time, the acid radicals will reach the layer of the growing cells of the skin (keratinocyte layer). These are the active living cells of the epidermis. Keratinocytes can release growth factors.

It is believed that the keratinocytes that are healthy are much more resistant to acid change than the keratinocytes that are abnormal. As a result the unhealthy cells are destroyed while the healthy skin cells survive. These healthy cells grow and make up the new skin - creating a healthier skin.

The acid radicals then penetrate right down into the dermis, which is where we want the effects to occur when we treat older, wrinkled skin. If there is a lot of acid in the dermis, it will cause destruction of cell walls and the contents of the fibroblast cells spill out into the intra-cellular fluid. This produces an inflammatory response to the body which leads to invasion of many fibroblasts and the eventual deposition of more collagen. The greater the concentration of the hydronium ions in the dermis, the greater the effect of the peel. For this reason, most peeling agents are stronger acids that destroy the epidermis in order to affect the dermis.

THE PERFECT ACID BALANCE

The Environ peeling preparations preserve 

as much epidermis as possible while at the same time getting the safest effective concentration of hydronium ions into the dermis. Our ranges of peels are programmed to preserve the architecture of the rete pegs of the skin, simultaneously stimulating the fibroblasts in the dermis to increase the quantity of collagen in the dermis, through the release of growth factors.

THE LACM PEEL RANGE

LACM Peels are designed to be customised to suit different skin and photo types and range from a micro–level to noticeable peeling at an effective pH of between 2.1 and 2.4. 

For a gentle peel we recommend the use of LACM 1 (2.5%) applied to the treatment area for ten minutes. A more intensive peel can be developed with LACM 2 (5%) applied with up to six layers.

By layering the peel we are increasing the percentage of lactic acid on the skin while the pH of the peel remains constant keeping the skin cool and comfortable throughout the treatment process.

LACM 3 (7.5%) & LACM 4 (10%) are medical strength peels available for purchase by qualified medical skin professionals. 

All peels should be performed on skin that has been well prepped on Environ vitamin A moisturisers for at least of three weeks.

Learn more about Environ's full range now.

In winter we tend to move from one extreme to the other... hot to cold, cold to hot, dry to wet or wet to windy. These changes in conditions have a tendency to dry out the skin, making it feel dehydrated, dry and flaky. As passionate skin therapists it is our role to help clients reveal their most radiant skin throughout the chilly season.

As our skin endures the extremities of cold temperatures, high winds, and the contrasting dry air from heaters, it’s important that we master our winter skin care early and get into a moisture balancing routine before the worst is upon us. Here’s our list of our favourite double duty makeup products to help keep your clients’ skin hydrated.

SMOOTH AFFAIR® FACIAL PRIMER & BRIGHTENER

To give your clients’ makeup a longlasting base, make sure you add a moisture-rich primer under their foundation. Smooth Affair Facial Primer & Brightener helps maintain the skin’s youthful elasticity and minimise pores and fine lines while contributing to their skin’s natural radiance. RRP $78

HYDRATION SPRAY D2O

Hydration Spray is a multi-purpose facial spray, which can be used on its own or before makeup to deliver immediate moisture or used to set minerals for a long-lasting, flawless finish. RRP $49

IN TOUCH® CREAM BLUSH

The cream-to-powder blush can be applied over or under minerals for a natural or more dramatic look. This blush is hydrating and easy to glide on to create a radiant flush that’s soft, dewy and nourishing. It can also be used on the eyes and lips. RRP $45

LIPDRINK® LIP BALM SPF 15

To keep lips feeling soft and supple this season add LipDrink® SPF 15 Lip Balm. This luscious, petroleum-free, tinted lip balm is an all-in-one moisturiser that works to protect, soften and soothe chapped lips. RRP $32

PURELASH® LASH EXTENDER & CONDITIONER

Condition and extend lashes with a single coat of this protein rich conditioner, before applying mascara. Doing this will help strengthen, lengthen and thicken your lashes, while making mascara twice as effective. RRP $36

HANDDRINK® HAND CREAM

Trapped under gloves or hard at work your clients’ hands are often forgotten. HandDrink™ is a non-greasy, nourishing formula with active ingredients and organic rose essential oils to instantly revive and pamper hands. RRP $58

By following these simple tips you can keep your clients’ skin looking and feeling healthy throughout the season.

Foundation. It’s the base of every makeup look and is purchased by 36% of Australian women every six months. No wonder it’s our most popular product category! Skin conditions and complexion tones change from summer to winter, but many clients keep their same foundation shade year round. 

Product knowledge is essential as it takes a clear understanding of the range to be able to effectively personalise your makeup colour match service for each and every client. Since no two complexions are alike it is important as skin care professionals to have a clear understanding of the difference between our five foundation formulas, shades, application techniques and how to achieve the varying levels of coverage. This can be achieved with a combination of formulas to suit the multitude of client skin types we see walking through our doors. As with anything, the more you practice, the better you become.

Your professional reputation is being built with every consultation you offer, from your skin care, to your treatment programs and home care advice to the brands you carry. With jane iredale you can be proud of its integrity; it provides exceptional performance for everyday wear and behind the camera, it’s long-wearing, sweatproof, weightless and feels amazing on the skin.

1. PurePressed® Base Mineral Foundation Refill SPF 15 & 20

A semi-matte pressed mineral foundation that contains skin-loving antioxidants to help soothe the skin as well as Titanium Dioxide and Zinc Oxide which are an active physical sunscreen. Apply using The Handi Brush for a natural look that camouflages redness. Recommended for all skin types, especially problematic, oily and large pores. RRP $72

2. Amazing Base® Loose Mineral Powder SPF 20

A luminescent loose mineral powder that gives a sheer to medium coverage. Apply using the Chisel Powder Brush for sheer to medium coverage or use the Flocked Sponge for full coverage. Recommended for normal to dry skin types. Not suited for combination skin or large pores. RRP $83

3. Liquid Minerals® A Foundation

A hydrating treatment serum that provides sheer to medium coverage. Helps to soothe the skin, reduce the appearance of fine lines, wrinkles and pores and evens out skin tone with active ingredients Hyaluronic Acid, Vitamin C, and Coenzyme Q10. Apply using fingertips, the Foundation Brush or the Blending Brush. RRP $91

4. Dream Tint® Tinted Moisturiser SPF 15

This dream-cream is oil-free and formulated with lightweight minerals. It hydrates and provides sheer to medium coverage, providing a soft focus effect that helps minimise the appearance of fine lines and enlarged pores. Apply using fingertips, the Foundation Brush or the Blending Brush. Great for normal to oily skin types, and perfect for teenagers and men. RRP $78

5. Glow Time® Full Coverage Mineral BB Cream SPF 17 & 25

A nourishing full coverage formula packed with pigment that’ll give your skin a flawless, even finish. Glow Time helps to cover blemishes, minimises the appearance of pores, disguises wrinkles and brightens the skin. Apply using fingertips (and remember a little goes a long way!), the Foundation Brush or the Blending Brush. Mix with the Smooth Affair Primer or Hydration Spray to sheer it out. RRP $76

Boasting a team of experienced Dermatologists, Dermal Therapists and Registered Nurses, Coco Skin Laser Health provides progressive, well researched and holistic treatments to improve their clients’ skin and resolve any underlying skin issues.

Coco Skin Laser Health’s main focus area is in skin rejuvenation, working with men and women of all ages, and includes services such as platelet rich plasma therapy, broadband light therapy (BBL), laser resurfacing treatments, laser facials, LED light therapy, cosmetic injectables, skin care and makeup consultations.

The team behind Coco Skin Laser Health also promotes the reduction of stress through methods such as meditation and yoga to assist in overcoming many skin concerns. We asked Co-Founders Sarah Relic and Melissa Melia how jane iredale is molded into their business.

Q. What is it about jane iredale that you love?

A. “We love that jane iredale acts as both a medicine and a makeup for the skin. It can effectively calm down irritated and inflamed skin by cooling and soothing and is effective on skin conditions such as rosacea, dermatitis and acne. When you use jane iredale foundation regularly in your routine, your skin condition, sensitivity and inflammation improves with time. We love that there are a great range of colours to suit many skin types.”

Q. How does jane iredale enhance your client experience?

A. “The Liquid Minerals are fantastic for use after laser and light based treatments as the aloe vera instantly calms and reduces the heat experienced by the patient. They also leave the clinic like nothing ever happened… it’s our little secret.”

Q. What is your top selling jane iredale product and why?

A. “All of our coco babes love Moonglow Bronzer and POMMISST Hydration Spray which is popular among clients. We use Moonglow for cheek and eye definition as it gives that sun kissed and chiseled look whilst maintaining a natural appearance and POMMISST to prolong your glow throughout the day. These are favourites among all staff and clients!

“We also love the staples such as the Liquid Minerals, primer and Amazing Base.”

Q. How do you successfully prescribe jane iredale during your services?

A. “We use jane iredale post treatment as it is gentle enough to be applied on irritated skin after a treatment. This is a great opportunity to demonstrate the benefits of the range.”

www.cocoskinlaserhealth.com.au

We delve into the successful and beautiful business of Ali Moini, Managing Director of platinum Environ stockist The Skin Boutique. Ali shares his valuable insights into his business and how Environ has played a role in its success.

Q: Tell us about The Skin Boutique and what makes it unique?

A: “This is a question I get asked a lot, and I think a lot of businesses get it wrong. Everyone that ever opens a business, regardless of what industry they’re in, will generally say they offer the best customer service or have the best quality.

“In my 20+ years of business experience I’ve never heard someone say ‘I’d like to open a business that provides poor or average service’. Everyone intends to provide the best service, so outside of customer service, what really makes us unique?

“I believe we genuinely try to have the most qualified, friendly and knowledgeable Specialists. We pride ourselves in offering our clients’ result based treatments that are affordable and accessible. It’s imperative to offer a skin care range or ranges that are not complacent or outdated and we are constantly looking to see what they can offer that is better and that are on the forefront
of science.”

Q: What do you think is the most important element in running a successful skin care clinic?

A: “Without a doubt it is your staff. We’re a larger clinic, but even smaller clinics/salons need to focus on this. You’re only as strong as your weakest link, and all of our Specialists need to be able to provide friendly and knowledgeable advice.

“A mistake I see smaller clinics/salons make is the business owner develops their own skills, but holds onto the knowledge they have developed and gained over the years out of fear their staff might steal it.

“I really believe this knowledge should be shared as your clients will benefit and it also frees up the ‘owners’ time to focus on their personal life and development. Spending time and money on developing your Specialists will reap you greater rewards in the long term.”

Q: What skin care trends have made a positive impact on your business?

A: “Cosmetic Injections. Over the last 5 years especially, we have seen these become de-stigmatised and clients speaking more honestly about the procedures they have received and the procedures they are willing to try. Clients have definitely become more accepting that Botox/Dysport is maintenance and work these injections into their skin regime just like using a cleanser/moisturiser/SPF.”

Q: What do your therapists love about Environ?

A: “Shannon McAndrews, our Boutique Manager at Casey Central, said she loves Environ because it never lets her down. She knows her clients will get amazing results and love the products also, making her job easier. The range is easy to educate and explain to clients. Enough said!”

Q: What benefits have your clients seen since using Environ?

A: “Our clients absolutely love the Youth EssentiA range. Their response has been quick and their results outstanding. We’ve been able to treat fine lines, wrinkles and uneven skin tone with the step-up range. Clients have come back saying that their skin looks brighter, feels softer and that they are receiving lots of compliments from friends and family.”

Q: What are your favourite Environ products and why?

A: “Hands down the Youth EssentiA range – it’s a top seller in our clinic and I personally use it. This range has a longer shelf life and is more affordable compared to the previous C-Quence range. Clients love the step-up program as well as the cleanser and toner.

“I personally love how Environ has kept pace with other brands and introduced peptides to go along with their Vitamin A, C, E & antioxidants in this high-end luxury product.”

www.theskinboutique.com.au

In the March / April edition of Professional Beauty Magazine, founder and president of Iredale Mineral Cosmetics, Jane Iredale gave us her insight into trends for the upcoming year.

A Natural Glow

Lightly tousled beach hair and a sun kissed complexion is always in fashion, however this year, women are taking a safer and healthier approach.

“A trend we will continue to see is the backdrop of glowing skin. The difference these days is the glow usually comes from a bottle rather than a bed or a beach. Healthy skin has become the starting point for modern makeup looks”, she said.

Death of the Contour

The contouring trend swept around the world and has become more popular than ever, however 2017 hails the start of a more natural look.

“The heavily highlighted and contoured looks from recent years have been replaced with a more natural glow. We will see softer, more natural, matte and nude toned eye and cheek colours with healthy, luminous lips”, she said.

Defined Brows

If you thought the defined brow trend of feather tattooing or perfectly bushy brows was on the way out, think again.

“The brows have become an increasingly strong focus and a variety of products have followed to meet consumer demands”, she said.

BB and CC Creams

BB and CC creams, such as Glow Time and Dream Tint, remain crucial in women’s daily skin care and make up routines.

“BB and CC Creams are delighting the consumer because of their multi-tasking and as we see more and more products bridging skincare and makeup. This is an asset treasured by today’s busy woman. BB Creams give a lot of coverage (some even have pigments that adapt to skin tones); they provide sun protection and eliminate the need for skin care. In other words, they are a one-stop shop”, she said.

Adaptable Make Up

As the industry grows so does the innovation, technology and potential new products providing customers with a one size fits all solution.

“In the foreseeable future, makeup and skincare manufacturers alike, will strive to create formulas that adapt to individual skin types. Science is on the verge now of being able to develop moisturizers that can sense what the skin needs, more or less moisture, for example. We will see this individual adaptation becoming more and more important to consumers – self-tanners, sunscreens and makeup. It won’t be long before one shade really can fit all”, she said.

This sounds a future we could live in!

Join the jane iredale family and find out how you can become a stockist today.

Maya Angelou once said “when you learn, teach, when you get, give”. As I cast my eyes across the room I’m greeted by a sea of eager faces (with healthy glowing skin of course!) waiting to do just that. Day one of the Global Educators conference is underway and the first step in our weeklong in-depth and refresher training on the Environ brand, its new global positioning and the exciting changes to the 2017 education program.

Located on the outskirts of Cape Town, South Africa, Environ’s world class manufacturing laboratory is where all the magic happens. Not only are the products produced, packaged and distributed from here the head office and learning facility are located here too. Despite being so close to the top secret lab, prying eyes are kept at bay as the team at Environ work hard to keep Dr Des Fernandes incredible creations secret.

It is this dedication to the protection of the quality and integrity of the Environ product that truly blows me away. Each and every single ingredient is specifically selected and blended to create a high quality, beautiful product supported by scientific research.

Educators from across the globe all sit down and a buzz of excitements fills the air, we are about to be let in on at least one secret, the rebranding and globilisation of Environ. This is a huge step for the brand which started 27 years ago and was subsequently launched in numerous countries around the world. Environ is now in a position to connect with consumers on a global scale and streamline all of its marketing and education programs.

“We only have one skin, look after it...we only have one life, live it” flashes across the screen as the marketing team reveal the new #livebeautifully campaign, sending goose bumps all over my body. It was moving. Environ has always existed to heal, repair and give the skin a shield against the harsh environment, however we now get to shout our philosophy from the rooftops and it is changing the way consumers view skincare.

And now it’s our time to shine. As Educators and therapists we get the brilliant job of spreading the word and sharing our knowledge with women from all walks of life. Over the next two years, you will get a revamped training program with continual updates.

We know an Environ therapists are incredibly knowledgeable on the functionality of the skin so we will be introducing more interactive learning styles into the program. For example, we will teach:

• metabolic pathways of Vitamin A
• why we use different types of Vitamin A
• how to recognise a Vitamin A deficiency in the skin.

This program is designed to build our skin therapists into more confident, passionate, driven and incredible sales people whilst having all the tools to treat, heal and repair all skin types and concerns. “It takes 30 days to restore moisture in the skin and 3 months for Environ and Vitamin A to start making changes on the skin”

The new architecture of Environ will help us take customers on a new skincare journey, where “beautiful skin for a lifetime” is actually achievable and the ultimate goal.

After a week of learning and receiving it’s now my turn to teach and give back to our Environ therapists, I will be passing on the most up-to-date, advanced and accurate information in every training session. I can’t wait to share with you all.

To find out when our next Environ training session is on click here.