2011 Sydney International Spa & Beauty Expo!

August 13th and 14th 2011

We were so  excited to reveal our brand-new state-of-the-art stand at this years Expo!

With a designated business area and separate retail area, expo visitors were not only able to view the new season’s collections, they enjoyed non-stop demonstrations and workshops highlighting the latest looks, some of which have been inspired by the effortless femininity and retro glamour in the cult TV series Mad Men in which Jane Iredale mineral make up is used on the cast.

The response to our Power of 3 promotion was overwhelming. Expo goers were lining up excited to be colour matched with our iSpeedmatch system, all commenting on the level of coverage the foundations give yet how flawless and natural the finished look was. Other remarks were of how beautiful the products felt on their skin; like they weren’t wearing any makeup at all.

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